This programme provides you with the academic and practical skills necessary to develop and reflect on high level marketing management skills and competences which will be applicable across a wide range of situations, sectors and organizations. Digital marketing and international marketing will come under the spotlight, leaving you well-positioned to take advantage of market demand for professionals specialising in these areas.

Course Overview

This programme is available to Home and International applicants.

This qualification has been designed in response to market demand for graduates with both transferable skills and with the capacity to meet the challenge of shifts in business ecosystems, working patterns, major developments in information technology, and big data. While the first part of the course prepares you with a broad knowledge of fields including finance, human resources and strategic management, you will move on to studying specialist modules that will introduce you to a range of new technologies and concepts.

You will study theory, but also have many chances to apply your own knowledge gained from practical experience. Our students come from diverse backgrounds:  this MBA can adapt to your needs and interests whether you have experience of management in large companies or of working in a small business.

Course Modules

Part 1

Compulsory modules:

• Marketing Management (20 credits)
  Upon the successful completion of the Marketing Management module, the student should be able to:
  • critically appraise key marketing activities and the contribution of the marketing department to the organisation;
  • anticipate and critically evaluate future developments in the field of marketing especially through technology.

• Human Capital Management  (20 credits)
  Upon the successful completion of the Human Capital Management module, the student should be able to:
  • critically review and appraise current research and advanced scholarship so to enable them to evaluate managerial and business environments;
  • demonstrate a systematic understanding of current issues in HRM and IHRM within a variety of organisations so to enable them to manage effectively the design and implementation of fair, efficient and effective policies and procedures that serve to deliver upon the strategic aims of the organisation.

• Financial Management (20 credits)
  Upon the successful completion of the Financial Management module, the student should be able to demonstrate the ability to:
  • research, apply and evaluate a variety of financial assessment techniques for application to a case study;
  • research, evaluate and critically discuss various issues and theoretical frameworks used in the management and control of financial resources.

• Strategic Management (20 credits)
  Upon the successful completion of the Strategic Management module, the student should be able to demonstrate the ability to:
  • synthesise the relationship between the external context of an organisation and its internal context and their impact on its strategies;
  • critically evaluate competitive and development strategies, in the context of contemporary strategic management issues;
  • assess the factors that must be considered in strategy implementation.

Specialist modules:

• International Marketing: Principles and Practices (20 credits)
  Upon the successful completion of the International Marketing: Principles and Practices module, the student should be able to demonstrate the ability to:
  • critically compare and contrast the impact of cultural differences and similarities between nations in a marketing context;
  • identify and critically reflect on the contemporary ethical and practical frameworks of marketing within a global context.
• Digital Marketing (20 credits)
  Upon the successful completion of the Digital Marketing module, the student should be able to demonstrate the ability to:
  • appraise the digital impact on each element of the marketing mix and the range of different e-marketing tools available to marketers through digital marketing techniques;
  • critically evaluate contemporary digital and e-issues affecting customers, intermediaries and marketers.

Part 2

• Dissertation, OR Integrated Case Study, OR Business Development Proposal (60 credit)

Career and Progression

This MBA is aimed at students who may aspire to a career or role in positions such as marketing manager, brand manager, market research analyst, and new product manager in the UK or overseas.

Those with strong financial skills could seek a career in strategic or market related planning, whilst there may also be opportunities as sales manager, advertising manager, public relations director, and marketing communications manager.

Marketing and advertising agencies often have opportunities for marketing MBAs in advertising, direct marketing, and communications specialisation, and consulting firms also hire them as new market developers, strategists, and customer segmentation specialists.

Key Information

Study Mode: Fulltime

Study method: On Campus

Duration: 12 months, 3 semesters

Intake: February, June, October

Qualification: This programme is available to Home and International applicants.

Home applicants:

Normally, the possession of a minimum of a 2:2 UK first degree or an equivalent international qualification recognised by UK ENIC or work experience of five years at a senior managerial level in lieu of first degree.

International applicants:

Normally, the possession of a minimum of a 2:2 UK first degree or an equivalent international qualification recognised by UK ENIC or work experience of five years at a senior managerial level in lieu of first degree.

Normally, English language proficiency at or exceeding an average IELTS score of 6.0 (or equivalent in any other approved test), with no score less than 5.5 in any components of the test.

Tuition Fee: £9000/year

Funding options: Student Finance Company or Self Funded

Campus: London, Winchester House (Oval), 11 Cranmer Road, London, SW9 6EJ

Admission Contact Information:

Telephone Number: 0121-5171456, Mobile: 07926911658, 07704496905, 0787140174